Collaborative Video

I wrote last month about performance art on Youtube.

For your summer viewing pleasure, here are a couple more collaborative video pieces that have found their way to me. The first one is a promotion for a song from a Japanese group called Sour:

This music video was shot for Sour's 'Hibi no Neiro' (Tone of everyday) from their first mini album 'Water Flavor EP'. The cast were selected from the actual Sour fan base, from many countries around the world. Each person and scene was filmed purely via webcam.

It's smart marketing because it draws in fans, gets tons of views (over 665,000), and it's a fun video.



You can buy their music on Amazon, but it's imported and expensive!

Then there is the short animation called Live Music. According to the New York Times:

[The] upstart company Mass Animation kicked off a project many people in Hollywood thought was laughable: making a five-minute animated film using the Wikipedia model, with animators from around the world contributing shots, and Facebook users voting on their favorites.

Yair Laundau produced the film with sponsorship from Intel. The entire project is coordinated through Facebook:

The tools and 3-D models that animators will need to collaborate on this project including a limited duration version of Autodesk Maya 3D Animation software are provided, and can be accessed through the Mass Animation application on Facebook built by Aniboom.

Here is the trailer for the film due out this fall:



Next week I'll write more about Internet collaboration. This is the tip of the iceberg.